Professional Mobile Radio (PMR) manufacturer Hytera has released new Digital Mobile Radio (DMR) models in the shape of the BD series, a lower cost, entry-level series of handheld radios (pictured).
The company has also released an array of feature enhancement to its existing PD3, 4 and 5 DMR series, aimed at facilitating the ongoing worldwide analogue-to-digital migration of PMR users.
The initial release of the BD series includes four models: BD30X, BD35X, BD50X and BD55X, which adopt two-slot TDMA technology, and provide output power from 2 to 5 watt and capacity of up to 256 channels, with compact and lightweight design.
Working in either analogue or digital mode, this entry-level DMR series is being marketed as a perfect choice for users who simply need voice communications or need to replace their aging analogue radios due to local mandates, as well as for users who want to get their hands on better communications tools with limited budget and spectrum resources.
"It is not just about the launch of a new product series, but how to popularise the digital technology and encourage customers to experience the convenience and efficiency brought by digital," said GS Kok, senior vice president and terminal chief of Hytera. "The way is to provide better products that can meet customers' needs and consistently enhance current products to improve users' experience."
Hytera has also completed the enhancement of its existing PD3, 4 and 5 series of DMR radios by adopting new hardware and releasing up-to-date versions of software to enable more data features, such as radio registration service, encryption and roaming.
The PD5 series now can tap into Hytera XPT Digital Trunking, which used to be confined to the higher tier terminals such as the PD6 and 7 series. "The upgraded PD3, 4 and 5 series have a substantial enhancement in terms of functionality, which will be a big move, opening the doorway to activate more practical data services and applications for our customers," said GS Kok.
The introduction of the new BD entry-level series and enhancement of the mid-tier radios, follows the launch of Hytera’s flagship DMR model, the PD98X in August. The PD98X offers an exceptional audio experience through noise cancellation technology, while offering new features including full duplex call, recording capability via Micro SD, Bluetooth 4.0 for audio or data, and single frequency repeater mode to increase coverage.
The company reports that the PD98X radio was adopted by security staff a couple of months ago to secure the G20 Summit on 4-5 September in China's eastern city of Hangzhou.
"The PD98X is a significant addition to our top-notch DMR portfolio. We have succeeded in integrating a series of cutting-edge innovations and designs into this new model to make it a full-featured radio to satisfy customers' increasing demand in terms of functionality and user experience," said GS Kok. "Hytera now offers PD70X, PD78X, X1e, X1p and PD98X in the high-end category for the professional users, as well as intrinsically safe versions in this category."
Since launching the PD7 series as the first models in its DMR portfolio in 2010, Hytera has sought to drive a massive analogue-to-digital migration among two-way radio users across the world.
It said it has committed to promoting the European Telecommunications Standards Institute (ETSI) DMR open standard by introducing new terminals, infrastructures and applications. Hytera said its investment in R&D has helped propel the company to be No. 1 DMR Tier III equipment with a 65% market share and it is No. 2 in DMR terminals in general among all PMR brands.
At a recent talk about the future of the PMR industry, GS Kok said: "I think the DMR revolution is only half-way through. I don't think we've seen the end of DMR, mainly because I look at the migration of analogue to digital, and it's only half done. So, if DMR is the replacement for analogue, my guess is that we are only halfway through."
Dylan Liu, international marketing director of Hytera, said: "In 2016, we have introduced the entry level BD series and flagship model PD98X, and enhanced the mid-tier models. With another ia-level Zone 0 applicable intrinsically safe portable radio being certified and to be released soon, Hytera literally regenerates its DMR terminal portfolio. The introduction of BD series will give another boost to the migration trend."
See also: Hytera launches PD98X DMR Tier III handheld radio