Ruckus Wireless selected by AccorHotels as preferred Wi-Fi partner

Ruckus will help streamline French hotel group’s digital initiatives across 90 countries and 17 complementary brands reaching some 4,000 properties worldwide

Ruckus Wireless selected by AccorHotels as preferred Wi-Fi partner

The French hotel group AccorHotels has chosen Ruckus Wireless (now part of Brocade) as its preferred Wi-Fi partner. Ruckus will update AccorHotels’ Wi-Fi technology and infrastructure to help ensure high performance for both customers and hotels, enable future developments, and intensify the strength of AccorHotel’s digital services.

With a presence in over 90 countries and more than 3,700 hotels with over 480,000 rooms, AccorHotels Group’s brands offer hotel packages tailored to the needs of all business and leisure guests. However, its current service offerings need to be streamlined for new standards and customer requirements, particularly to meet future demands.

Ruckus Wireless will therefore equip AccorHotels’ global properties with Wi-Fi technologies and new service offerings, while updating its technical infrastructure. The Ruckus 802.11ac access point (AP) product portfolio and Ruckus management platform will provide both cost and process efficiencies across locations, the company claimed.

A top-three worldwide hotel brand, AccorHotels is the only hotel group spanning the full spectrum of hotel options, from luxury to economy. The hotel group’s slogan, "Feel Welcome," enables its 17 brands to meet all the needs of its business and leisure travellers. As a result, the hotel group must provide reliable wireless connectivity around the clock across each of its properties.

“Our digital strategy is hyper-focused on our customers and owners—and their expectations for high-performance, multi-access, personalised Wi-Fi services,” said David Esseryk, vice president of guest technology and innovation at AccorHotels.

“Ruckus’ understanding of the hospitality industry and close relationship with global HSIA services providers made the choice clear-cut. We look forward to working together, streamlining processes and ultimately further enhancing our powerful brand DNA.”

For many hoteliers, wireless coverage tends to be spotty, performance erratic, and connections unstable. The amount of users accessing Wi-Fi concurrently from multiple devices only adds to the list of problems.

However, Wi-Fi and mobile connectivity for guests is no longer an amenity, but a must-have requirement, and many hoteliers view wireless connectivity as an essential element to improving guest satisfaction.

“As the largest hotel operator in the world and a leader in Europe, AccorHotels exemplifies how to differentiate through robust, reliable digital offerings,” said Patrick DeRoy, director, EMEA hospitality solutions, Ruckus Wireless.

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