Aerohive looks to transform retailing with smarter Cloud Wi-Fi platform

Smarter Cloud Wi-Fi platform for retail is designed to improve personalised engagement between retailers and customers and to enhance business intelligence

Aerohive looks to transform retailing with smarter Cloud Wi-Fi platform

Aerohive Networks reported that a growing number of retailers are using its Wi-Fi and connected services to support an increasing numbers of devices, such as IoT devices, handheld scanners, and guest devices.

Building on its cloud networking architecture, Aerohive said it is helping retailers deliver connected experiences to customers through information, applications, and insights. The company said that as part of its Personalized Engagement Ecosystem, it is continuing to partner with best-of-breed solution vendors like Cloud4Wi to deliver tools to transform the retail experience.

It noted that customers today are more informed and positioned to get the best deal, either in-store or online, than ever. Retailers are increasingly leveraging mobility to provide more customer value. Wi-Fi, applications, and insights help retailers deliver compelling in-store connected experiences, through personalised engagement, simplified buying, and faster customer service.

From brick-and-mortar stores to restaurant chains to e-commerce warehouses, retailers are using Aerohive products to handle the uptick in wireless devices, communicate with customers in new ways, and gather new business intelligence.

In addition to the company’s cloud networking solutions, Aerohive said its suite of retail apps and ecosystem of partner solutions is helping companies unlock the potential of mobility and transform customer engagement.

Aerohive delivers the Connected Experience for retail by enabling applications and insights. Aerohive Cloud Services (ACS) APIs and its Developer Program enable customers to build new integrations and applications. For example, the ACS APIs can be used to develop visitor traffic heatmaps, predictive store analytics, and new functionalities such as proximity-based promotional offers.

As an example of the company’s involvement in the retail sector, Aerohive is partnering with Cloud4Wi, an cloud platform provider for enhancing guest Wi-Fi access. The partnership leverages ACS APIs to develop retail apps that provide actionable insights into customers and their behaviours while visiting stores.

Aerohive’s list of retail customers includes brands such as Great Clips, Clarks, Pet Supplies Plus, HD Supply, Chick-fil-A, Bojangles, Drakes Supermarkets, the Boyd Group, Rimi, and Hoogvliet.

“One of the first things we noticed after deploying Aerohive at Beverly’s Fabric & Crafts is the superior coverage of the network,” said Brandon Ring, IT manager, Beverly’s Fabric & Crafts. “By leveraging the full features of Aerohive, including retail analytics that we hope to implement in the near future, we have a solid wireless infrastructure that covers all areas of our retail business, from marketing to inventory.”

“We expect that within ten years the Dutch consumer buys 50 percent of his purchases online,” said Robert Krahe, project manager ICT, “With our new distribution center, we are prepared for these trends. A good, qualitative network solution is thereby absolutely indispensable. Our intention is to turn Aerohive into our own Wi-Fi solution brand within the whole company.”

“Rich location, presence, and monitoring data will transform marketing for sectors such as retail and restaurants,” said Andrea Calcagno, chief executive officer, Cloud4Wi. “With Aerohive Cloud Services APIs, we can develop the applications to leverage that data into actionable insights.”

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