General Motors’ OnStar will use Synchronoss Technologies’ Integrated Life platform to enable m-commerce transactions and cloud intelligence to expand the features and contextual relevance offered by the OnStar AtYourService commerce and marketing platform.
The OnStar AtYourService platform drives the digital engagement between drivers and physical merchants, creating personalised and relevant connections between where a subscriber goes and what they do. This service first launched in early 2015 and is part of its wider suite of OnStar connected car services and features.
The Synchronoss Integrated Life platform will be established as the interaction hub for merchants who will supply new value propositions to OnStar customers. OnStar will use the Synchronoss Integrated Life platform to deliver new and accurate context-based in-car offers and services to subscribers from leading brands and merchants via OnStar AtYourService.
Examples include mobile pre-ordering and payment in advance of reaching a destination; as well as automatic activations for convenient “pay-and-go” services at the fuel pump.
“Our partnership with Synchronoss gives us important new connectivity capabilities to expand the range of features available via our OnStar AtYourService platform that we would not have been able to implement otherwise,” said Mark Lloyd, Consumer Online Officer for OnStar.
“Using the Synchronoss Integrated Life platform as a foundation, our two companies can deliver more effective and intelligent engagement between physical merchants and our customers, and create new and lucrative mobile commerce opportunities, while delivering great value to our drivers.”
Synchronoss said that its Integrated Life product is a natural extension of the company’s mission to enable a seamless connected experience regardless of channel, device, or operating platform.
Through Integrated Life, Synchronoss enables the overall Internet of Things (IoT) ecosystem to:
• Support diverse business and revenue models and address expanding ecosystem needs
• Extend simple and optimised context-based device activation and connectivity process
• Manage user identities, profiles and policies for targeted device unified subscription, service, and billing management
• Deliver improved customer experience across devices and encourage end users to engage with devices in new ways
• Connect devices faster to end-user’s digital content, stored securely in the Cloud
• Deploy any app (custom and third-party) through the API Platform.
GM claims to have the largest deployment of 4G LTE connected vehicles in the automotive industry with more than 7 million OnStar subscribers globally . The OnStar service includes safety and security features such as emergency collision contact, remote diagnostics, stolen vehicle tracking and automatic roadside assistance, to turn-by-turn navigation, hands-free calling and in-car web access via 4G LTE and Wi-Fi.
“The Synchronoss Integrated Life platform will leverage the power of the cloud to provide the crucial connection between OnStar users in their cars and the merchants and brands that want to reach them,” said Stephen Waldis, Founder, Chairman, & CEO, Synchronoss.
“The platform’s powerful and scalable data processing and connectivity capabilities will let brands and merchants unlock new value from OnStar subscribers with targeted interactions, timely and personalized in-car offers and transactions.”
At present, the OnStar AtYourService is currently available only to General Motors OnStar customers in the USA.