Purple WiFi has implemented its free Wi-Fi service at three of MSV’s motorsport circuits - Brands Hatch, Oulton Park and Snetterton in the UK – with a further roll out to Cadwell Park planned for spring 2016. It is using Ruckus Wireless Wi-Fi hardware for the technology.
Visitors to these circuits can now benefit from access to free Wi-Fi from pit garages, spectator grandstands, and restaurants. This scale of coverage, provided by 25 access points, is said to be ‘unprecedented’ at UK motorsport venues, and there are plans for further extensions in the future.
To access the free Wi-Fi facility via Purple WiFi, visitors login using their Facebook or email address. MSV Group IT manager Gary Carrier said: " We acknowledge that it’s important to our visitors to be able to go online during their time with us, as they are frequently here for long periods. Equally, it is good for our business if they take the opportunity to post pictures and updates about race days via their social media channels.
“Another goal of introducing free Wi-Fi at Brands Hatch is to stimulate downloads of our new Brands Hatch Live! Xtra app, which features live tracking and timing, and enables visitors to follow the progress of their favourite teams and drivers like never before.”
MSV’s circuits are amongst the UK’s most popular venues for motorsports. Brands Hatch hosts a multitude of major events and is visited by top class national championships, including the British Superbike Championship and British Touring Car Championship.
Oulton Park regularly attracts crowds of up to 35,000 for the British Touring Car Championship.
It also hosts two rounds of the British Superbike Championship and the British GT/F4 event. Snetterton has a packed racing programme and hosts the British Touring Car Championship, British Superbike Championship, British Truck Racing Championship and British GT and F4 Championships.
“MSV decided to partner with Purple WiFi largely because there was nobody else visible in the marketplace that could offer precisely what we wanted,” said Carrier. “Purdicom, the distributor that supplies our Ruckus hardware, identified Purple WiFi to us as a cloud-based solution that could be easily integrated with Ruckus.
“We were also attracted to Purple’s offer of a customisable splash page and its content filtering service, which ensures that our younger visitors cannot access any inappropriate content online.”
MSV said it has been pleased with the installation to date. Carrier said: “Purple WiFi has been great at listening, taking on board our specific needs and delivering everything we’ve asked for. The system now runs in the background, and updates are made without me having to get involved.”
In the future, MSV plans to extend the Wi-Fi coverage, whilst also taking advantage of the marketing opportunities provided by the Purple WiFi portal. The Wi-Fi installation was completed by MSV using devices purchased via CCS Media and the distributor was Purdicom.
Gavin Wheeldon, CEO at Purple WiFi, commented: “Our partnership with MSV is another great example of how Purple WiFi can help to build a new level of customer service for our clients, and in this case for British motorsport fans as well. We have matched MSV’s needs in a way that no other Wi-Fi provider could, by offering a cloud-based, social Wi-Fi solution that can be effortlessly integrated with existing Ruckus hardware.”