SIGFOX has appointed Allen Proithis to head up the expansion of the company’s low cost, low power Internet of Things (IoT) technology in North America. French firm Sigfox, which has several networks up and running in European cities, launched its technology in the US in March this year.
Proithis, who was named to the new position of President of SIGFOX North America, comes with an extensive background in the IoT and M2M markets, having led the development of several businesses in those spaces within the US over the last five years.
He will be tasked with overseeing the deployment of the SIGFOX network in 10 major US metropolitan areas by Q1 2016, including San Francisco, New York, Boston, Los Angeles, Chicago, Austin, Houston, Atlanta, Dallas, San Jose. The company has ambitions to cover 90% of the US population within the next three years.
Early last year, Proithis led the funding and launch of wot.io, an Internet of Things startup focused on accelerating value produced by the data generated by the IoT. Prior to that, he was executive vice president of InterDigital Solutions, where he was responsible for monetizing a $700 million, 10-year R&D investment by taking commercially promising technologies to the marketplace.
In that role, he led the creation of Convida Wireless, an M2M joint venture with Sony, InterDigital and Stephen Capital, and until recently served as chairman. Earlier in his carrier, Proithis spent seven years at Hewlett-Packard. At HP, he ultimately led strategy & business development for their Handheld Business Unit, where he was responsible for strategic initiatives for mobile devices, software and services, including the launch of HP's first mobile app store.
Xavier Drilhon, SIGFOX deputy CEO, said: “North America is key for SIGFOX to expand its global network coverage and to be at the heart of one of the most active ecosystems in the global IoT and M2M markets. Allen brings his strong experience in the telecom industry and we trust that, under his leadership, our North American business will develop quickly.”
SIGFOX, whose technology is already FCC certified, has recently begun to work with US city and regional government agencies to provide low-cost, energy-efficient and two-way connectivity for smart-city programs, as well as businesses in multiple verticals.
In addition, it has partnered with US chipmakers such as Texas Instruments, Atmel and Silicon Labs to provide transceivers, modules and systems-on-chips (SoCs) for its network.
“There is a fast-growing community within industry and government that is eager to have the SIGFOX Internet of Things network available in the US, because they have seen the company’s impressive growth and evaluated its technology and business model,” Proithis said. Proithis will lead all activities from the new SIGFOX North America headquarters in Boston.
Sigfox faces competition in the US from Ingenu (formerly On-Ramp Wireless), which announced at the CTIA Super Mobility show in Las Vegas earlier this month that it is building out a dedicated nationwide M2M/IoT system, called the Machine Network, using its random phase multiple access (RPMA) technology.