Professional mobile radio manufacturer Tait Communications is to switch its EMEA regional headquarters from Vienna back to Cambridge in the UK. The move initiated by Tait chief executive Garry Diack marks a reversal of the company’s previous strategy when it moved the HQ to Vienna and shut down the Huntingdon office in Cambridgeshire, UK in 2014.
Tait’s Vienna office will remain operational as a sale and services centre for Tait’s European operations. A Tait spokesman said the decision to revive the UK office is part of an ongoing process to improve relations with the UK channel and boost market share. Quite what the new organisation will look like has yet to be settled, but Tait has already recruited a new sales engineer within the last six weeks.
The spokesman added that another reason for ramping up Tait’s UK presence is that the company believes opportunities in the UK have gone up significantly over the last year. As a result Tait wants to be able to improve its service delivery to partners, dealers, resellers and customers in the UK.
He also noted that the UK was the first European country that the New Zealand-based firm had a presence in and founder Angus Tait was keenly committed to maintaining that relationship. Diack takes a similar view. Speaking to Wireless in July, Diack said: “There are compelling reasons for us to strengthen our position here (in the UK) substantially. That large network of UK dealers is a fundamental platform upon which we have to grow our segment-based business.”
In the same interview, Diack admitted that Tait has not done a good job on maintaining relationships with the channel recently, but he intends to change that by committing more resources to the UK and the dealer channel. The decision to re-establish the EMEA headquarters back in the UK is one of the first steps in this process.
When the Huntingdon office was closed, Tait moved is services support team over to managed services organisation Magdelene, based at its network operations centre in Cambridge. This relationship will continue, as it allows Tait to take advantage of Magdelene’s much larger customer support services team, which it believes enables it to provide a better service to its customers.
Tait has also appointed Judd Cain as the company’s new regional manager for Tait United Kingdom, Europe, Middle East and Africa (EMEA). He replaces Hans van der Linde who has left the company. Cain will take on the role immediately and will oversee the re-establishment of the EMEA regional headquarters from Vienna to Cambridge.
Cain, who has been with Tait for four years, was most recently based in the United States where he headed up Tait’s Global Services.
Diack said: “Judd has worked with some of Tait’s largest customers and is known within the UK and EMEA region for his understanding of the diverse commercial challenges confronting Tait’s customers and the solutions-based direction that the critical communications industry is evolving to on a global basis.
“Our appointment of Judd and the relocation of the leadership role to Cambridge reflects the strengthening of the business in the UK as a centre from which to service existing and future customers across the entire EMEA region.”
Tait Communications now has customers in over 150 countries across the world, including Transport for London, Ministry of Defence and Entropia Digital in the UK, and SANEF Motorways – France, Air France, Austrian Railways and Dublin Bus.