Hue, part of Hutchison Whampoa, has today (16 April 2015) launched an operator-led, end-to-end mobile wholesale enabling business. Backed by Hutchison Whampoa, Hue acts as a single point of entry for mobile virtual network operators (MVNOs) wanting to create global coverage quickly and easily by accessing Hutchison Whampoa’s networks across Europe and Asia.
Hue said it provides a simple and efficient means of building an international MVNO. By giving its customers the ability to access multiple markets via a single enabler, Hue supports the rapid expansion of international MVNO offerings.
Hue’s mobile virtual network enabler (MVNE) platform offers a wide range of services, from mobile network access through to CRM, billing and provisioning, as well as the potential to interface with third-party providers, such as credit management agencies and logistics partners.
Hutchison Whampoa operates in Austria, Australia, Denmark, Hong Kong, Indonesia, Italy, Ireland, Macau, Sri Lanka, Sweden, UK and Vietnam. For MVNOs wanting to launch their service in countries outside of Hutchison Whampoa’s current footprint, Hue will negotiate with local operators in order to provide connectivity.
“Today’s mobile wholesale market is fragmented and new entrants to mobile are often challenged with needing to understand market nuances and regulations in different
countries,” said Jarrod Nink, CEO of Hue.
“Hutchison Whampoa’s industry-wide credibility provides our customers with the reassurance that they will be able to connect end users to the latest 4G technology and robust networks.”
Hue is expected to announce partnerships with a number of innovative MVNOs in the coming months.