MWC 2015: Nokia Networks offers personalised services with smart location technology

Real-time network data helps tailor content delivery based on user location and available network resources, while location, application and device intelligence improve capacity management and network performance up to 50%

MWC 2015: Nokia Networks offers personalised services with smart location technology

Nokia Networks' smart location experiences are designed to help people connect, interact and get the most out of their surroundings. In turn, content delivery providers are equipped with a better knowledge of the mobile environment to improve download speeds and reduce network load while learning more about the user activity in specific locations. 

Operators will be able to offer efficient content delivery to mobile users, as well as tailored services related to nearby points of interest based on insights gained from their subscription packages and device type as well as network data on traffic patterns, building types and other location information.

Solution details

Nokia Liquid Applications' throughput guidance helps content providers optimize their transmission policy to reflect dynamically changing network resources in real-time. This improves resource utilisation in mobile operator's network.

YouTube has successfully conducted lab tests of the throughput guidance technology, with initial results showing improvement in network utilisation and application quality of experience.

Congestion detection from Nokia's Liquid Applications notifies upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content based on real-time cell load information.  

Akamai, a leading content delivery network (CDN) and cloud computing services provider, is currently testing congestion detection as part of their Predictive Video over Cellular (PVoC) optimisation solution for mobile networks.

Nokia smart location experience optimisation service provides up to 50% increase in video streaming speeds for consumers based on insights on how applications utilise network resources. 

HERE is transforming the way we interact with our vehicle through powerful and flexible in-vehicle navigation systems that provide real-time warnings and contextual services for the entire journey. 

Dirk Lindemeier, Head of Liquid Applications at Nokia Networks, said: "We are now able to provide completely new insights into the dynamically changing performance of mobile networks, to improve content delivery efficiency and increase network performance.

“It is important for operators and content providers to keep up with the increasing demand for localised, data-intensive content that users want to receive with the fastest possible speed to their devices."

Lior Netzer, Vice President and General Manager, Emerging Mobile Business Unit at Akamai, said: "Akamai's PVoC video optimisation solution is being designed to work with Nokia's Liquid Applications to intelligently deliver video content at the most optimal times across the mobile network. 

“It makes use of radio context information to initiate video downloads and pre-position content on the mobile subscriber's device, enabling high quality media experience. Having insight into the real-time capacity levels of the cellular network can result in more efficient utilisation of mobile networks."

Demonstrations of these technologies will be available at the Nokia Experience Center (Hall 3, Stand 3B10) at the Mobile World Congress 2015, in Barcelona, Spain, 2-5 March. 


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