Simoco strengthens Americas business development team

New senior executive Rick Gruitch to drive channel sales of two-way radio solutions in key markets such as utilities, oil and gas, and public safety

Simoco strengthens Americas business development team

Simoco Group has announced the appointment of a business development manager in the Americas as part of the mobile radio specialist’s plans to boost international growth.

The latest move follows the appointment of Gary Correia as VP Americas earlier this year, which spearheaded the company’s next growth phase in North and South America.

Rick Gruitch (pictured) will focus on driving channel sales through various partnerships and opening Simoco to the markets key to North America such as utilities, oil and gas, and public safety. His 20+ years of customer-focused sales in land mobile radio will advance the organisation’s message, presence, and business in North America.

Prior to joining Simoco, Gruitch was national sales manager at Catalyst Communications Technologies, where he sold IP-based console systems, and spent six years as Western USA account/channel manager at Tait Communications.

Gary Correia, VP Americas at Simoco, said: “Along with his success in developing strong customer relationships and closing business, Rick is full of energy, has a positive outlook on Simoco's position in the market, and is driven to compete hard and play a successful part in Simoco's international future.

“He also brings strong partner relationships and an understanding of how to develop medium and long-term business opportunities, which will no doubt help increase our market exposure and drive our revenue goals.”

Simoco has earned significant share in EMEA, Australasia and Asia through its powerful channel partner network and the recent appointments of both Rick Gruitch and Gary Correia will help establish a stronger physical presence in North America, the company asserted.

Its main ambition for the region in 2015 is to strengthen its support and distribution channel with qualified and experienced partners in focused markets.

“Having worked for multi-national wireless and network communication firms, I’m confident my experience and knowledge will enable me to make a positive difference to Simoco’s international growth targets,” said Gruitch.

“In our region, Simoco is particularly focused on working with channel partners to position Digital Mobile Radio (DMR) as an alternative option to P25. In the Americas, we are finding that P25 technology may be cost prohibitive for some agencies, and Simoco’s open architecture DMR solution will offer a viable alternative.

“I hope that, with our increased physical presence, we will open up DMR to our key markets as a cost effective solution for reliable and wide area coverage.”

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