Empirix has acquired real-time analytics solution company Verios Software & Systems to create the first service operation centre management (SOC) solution that will analyse and troubleshoot wireless network customer experience from their end-user devices to the core network in real time.
Integrating Verios’ and Empirix’s analytical, troubleshooting, monitoring and management capabilities will give wireless providers ‘unprecedented capabilities for managing their networks from their customers’ perspectives’, according to Empirix.
The integration will provide a complete end-to-end vision from access to core network. This will enable mobile service providers to identify and focus on their most profitable customer segments, most notably roaming customers who are likely to have service issues on the radio access segments of wireless networks.
“The radio access network is a vital, expensive and often unpredictable link in the mobile network. Verios provides insight that enables network operators to enhance service levels and predictability of service for their customers,” said Empirix CEO John D’Anna. “Verios’ solution provides complete visibility into radio access network operations, down to the individual user.
“Integrating that functionality into our IntelliSight platform will enable wireless providers to know exactly what their customers are experiencing, when and where. At the strategic level, that intelligence will help providers target their investments at the areas most likely to yield more revenue.”
As the number and type of mobile devices increases, a true, real-time view of transaction activity in the radio access network is becoming crucial to providing a first-rate customer experience. The approach Verios has taken to this challenge – real time, scalable analytics with easy drill down – make it a natural fit with IntelliSight.
An innovative approach to network and service management, IntelliSight is a big data, analytics platform that provides a multi-dimensional vision of which applications, services and devices users prefer; what usage trends are emerging; and how to optimise RoI on infrastructure investments.
Based in Dublin, Ireland and founded in 2009 by Gerard Carroll, Mike Manchip and David O’Loghlin, Verios takes a ‘Big Data’ analytic approach to managing the increasingly complex radio access network environment, where an ever increasing array of mobile devices connect to the core network elements that provide services.
Like IntelliSight, Verios’ Vision Platform is specifically designed to provide customer-level detail in high-volume distributed networks. Conventional radio access network management solutions can only sample customer segments, and most cannot provide intelligence in real time.
“Empirix and Verios have complementary visions of service performance management and how to help providers deliver outstanding customer experiences,” said Verios founder and CEO Gerard Carroll.
“Unifying our respective approaches to SOC – Empirix across the core network and Verios across the radio access network – will give providers immediate, detailed insight for responding to their most lucrative customer segments’ needs.”