Global mobile radio provider Simoco has announced it is consolidating its presence in South East Asia with a new office in Malaysia’s capital, Kuala Lumpur. The new base, located in the city’s business district, will serve customers and partners in the four key markets: public safety, utilities, airports and oil & gas.
This move will allow a faster, more targeted response for customers in the same time zone and for Simoco to provide more effective post contract engineering, system support and maintenance. It will also allow the firm to enhance its relationships with new prospects in high-growth ASEAN markets.
“Malaysia plays a pivotal role as a supply chain hub in the South East Asia region,” said Chris Moore, business development director at Simoco. “The whole region is enjoying healthy economic growth in those critical communications sectors where we have proven expertise and credentials. We need to be closer to this market if we are to take full advantage of the opportunities in the region and provide better support to our existing customers.”
Simoco’s international trade currently accounts for 54% of its business and the company estimates the new regional hub will help increase the figure to 75% over the next three years. Its long-standing relationship with distribution partner Muzzam Teknologi, which has been fundamental to Simoco’s success in South East Asia, will also continue to drive growth in the region.