With mobile internet traffic predicted to grow 11-fold over the next four years and reach an annual run rate of 190 exabytes by 2018, Cisco today (17 March 2014) revealed that more than 200 global service providers are now using Cisco carrier-grade Wi-Fi technology to drive new business benefits and enable new experiences for their subscribers.
Service providers are incorporating carrier-grade Wi-Fi into their network infrastructures and are seeing results within their consumer business – in the form of reduced customer churn and increased mobile data offload – and across enterprise verticals such as retail, event venues, and stadiums by directly impacting business outcomes.
The vast majority of new business opportunities are centered on the growing trend of “data-in-motion,” real-time and near real-time data generated by billions of connections between people, things, objects and processes, which are intrinsic to Wi-Fi mobile networks.
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, by 2018, 52% of global mobile traffic will be offloaded onto Wi-Fi and small cell networks, up from 45% in 2013.
Cisco has achieved several milestones to advance its Wi-Fi technology., including:
- More than 200 service providers have deployed Cisco Service Provider Wi-Fi technology
- More than 18 million carrier-grade access points are deployed worldwide across networks operated by service providers, enterprises, stadiums, public sector entities and commercial organizations
- More than a half-billion mobile users worldwide receive advanced mobile services through Cisco Wi-Fi technology
- Delivered the industry’s first 802.11ac deployment managed fully from the cloud. This next-generation wireless standard, known as Gigabit Wi-Fi), helps service providers seamlessly offload mobile device users from the cellular network to Wi-Fi and to conserve on bandwidth. This transition affords new business opportunities, whereby organizations can create specialized mobile applications for their indoor venues to deliver personalised services to their end-users;
- At the GSMA Mobile World Congress, Hotspot 2.0 was deployed on a grand scale for the first time, serving more than 80,000 conference attendees and exhibitors. AT&T, Cisco and Accuris Networks collaborated with several global mobile operators to provide a Next-Generation Hotspot network at the conference.
Global service providers are recognizing the importance of using an intelligent mobile network to deliver new experiences and expand revenue opportunities. Cisco is enabling PT Telkom in Indonesia to deploy 100,000 access points across the country, which is expected to be one of the largest deployments of Wi-Fi access points by a single service provider in Asia.
In addition, PT Telkom and Cisco designed, planned and built a high speed, high-density Wi-Fi network for the Asia-Pacific Economic Cooperation (APEC) Summit, a prestigious global meeting of thought-leaders, leaders of industries, countries and economies.
Attendees were able to access the network with a single-sign-on (SSO) service set identification (SSID) from any Wi-Fi enabled device across multiple APEC hosting venues, including the airport, convention centers and 51 hotels.
The broadband cable industry has been at the forefront of Wi-Fi adoption and use. Telecable, a leading quadruple player in Spain, selected the Cisco Service Provider Wi-Fi solution to deploy a robust “core” Wi-Fi network, extending the mobile data service that was previously only available through the cellular network.
Telecable will use the Cisco solution to offload data traffic from the cellular network to the Wi-Fi network. This additional capacity will allow Telecable to offer its customers high-speed access over the Asturias, Spain, region and enable a better user experience.
Telecom New Zealand (Telecom NZ) is rolling out the Cisco Service Provider Wi-Fi solution in supermarkets, stadiums, telephone boxes, ski fields and transportation hubs as part of its Ultra Mobile brand initiative.
This allows it to keep its customers connected when they are mobile and to attract new customers with the network’s superior Wi-Fi speeds using the latest 802.11ac technology.
Telecom NZ is also at the forefront of delivering new location-based services and advertising that also allows it to monetize its carrier-grade Wi-Fi network.
Telecom NZ chose to collaborate with Cisco because the company offered an end-to-end solution that can be integrated into Telecom NZ’s mobile packet core due to Cisco’s expertise in delivering location-based services.
SONIFI Solutions, a leader in connectivity solutions for the hospitality industry for more than 30 years, sees Wi-Fi as a Trojan horse for the digital guest experience.
“SONIFI Solutions is excited about our collaboration with Cisco in making it easier for our key hospitality partners to simplify the complexity of providing a consistently connected guest entertainment experience in 1.4 million rooms.” said Janis Nakano Spivack, senior vice president of product and consumer marketing, SONIFI Solutions.
“SONIFI and Cisco will continue to deliver increasingly flexible, customizable and intelligent solutions as the demands for mobility among the 461.5 million travelers we reach increases exponentially.”