Ruckus Wireless and Global Reach Technology, a provider of carrier-grade cloud-based Wi-Fi software solutions, announced a strategic partnership at MWC 2104 to give service providers and enterprises the ability to more easily provision, manage and monetise public Smart Wi-Fi access services.
Under the partnership, the companies are integrating and marketing their respective award-winning products–bringing together Ruckus Smart Wi-Fi infrastructure solutions with Global Reach’s innovative Cloud-based policy, management and authentication technology. The combined solution now gives organizations unprecedented customization of, visibility into and control over Wi-Fi access services.
Global Reach is an innovator in the development of Cloud-based network solutions that offer simplified user provisioning, policy controls, and advanced user and network analytics, along with custom portal and authentication services.
“We believe the combination of Ruckus Smart Wi-Fi with Global Reach’s Cloud-based software services will effectively transform the market for managed public Wi-Fi access networks,” said Nigel Wesley, chief executive officer for Global Reach.
“Our combined hardware/software solutions dramatically simplify how managed Wi-Fi access networks are designed and managed by giving customers the power to create highly customized and carrier-grade public access services in hours rather than weeks or months,” Wesley concluded.
“Global Reach has established a remarkable position in the managed service market with a complete portfolio of Cloud-based software services that have become instrumental in the monitoring, management and monetization of wireless public access services,” said Selina Lo, president and CEO of Ruckus Wireless.
The companies have both successfully delivered managed Wi-Fi solutions to a number of private companies and public sector organizations, from the world’s largest underground Wi-Fi network, huge outdoor metro city networks, railways stations, hospitals, and airports to the largest retail mall venues in the world—a truly global and diversified portfolio of success.
Global Reach’s carrier-grade, Cloud-based solutions provide highly customizable network services such as network portals, social media login, real-time advertising personalization and powerful insights into user demographics and behavior, along with a rich array of policy controls such as time-of-day access, per user bandwidth controls and system health and network management analytics.
Through an intuitive Cloud-based graphical user interface, Global Reach’s solutions allow customers to easily create highly-customizable managed Wi-Fi access solutions for users that let them, for instance, dynamically insert advertising, filter content, provide time-of-day based access and apply bandwidth thresholds per user without costly and complex device provisioning or having to deploy additional hardware.
When combined with reliable and high-speed Wi-Fi access, the Ruckus/Global Reach solution provides companies with exceptional ability to improve communications with customers via Facebook and Twitter registration, and target specific content to them based on time and location.
Sophisticated analytics, easily accessible via the Cloud, let these companies better manage network services while gaining deeper insight and engagement with network users.
The combination of Global Reach and Ruckus will also help speed the adoption of Hotspot 2.0 services by combining Wi-Fi Alliance Wi-Fi CERTIFIED Passpoint Ruckus Hotspot 2.0 products with Global Reach’s Cloud-based authentication services that can provide Hotspot 2.0 roaming hub services between networks.