MWC 2014 Preview: Ericsson unveils 'Service Agility' to speed innovation, collaboration and OSS/BSS in real-time

Offering harnesses Ericsson's OSS/BSS and Service Enablement portfolio capabilities to provide pre-packaged and pre-integrated products so operators, can introduce new services in just days targeting the entire customer base or selected segments

MWC 2014 Preview: Ericsson unveils 'Service Agility' to speed innovation, collaboration and OSS/BSS in real-time

Ericsson is launching its Service Agility product to help operators and their partners accelerate innovative service design, assembly, delivery and management.

Service Agility is designed to make it easier for operators to collaborate with an ecosystem of partners, suppliers and application developers, facilitating faster launch of a much broader range of innovative products and services.

The launch incorporates Ericsson's OSS/BSS and Service Enablement portfolio in a framework that provides rapid and efficient innovation for agile service creation needs as well as accessibility by approved business partners for revenue-generating collaboration.

It drives service management and includes delivery through a common enterprise product catalogue and is pre-integrated with Ericsson's fully convergent charging and billing in one solution. It also provides mechanisms for exposure of new services as well as interaction for smooth collaboration, faster time-to-market, faster service delivery and cost efficiency.

Service Agility uses a single, open and flexible framework to provide a complete solution that allows a user to browse and select offerings from an enterprise catalogue that stores all product information as components, and provides a uniform way to create and expose service management, such as charging and policy parameters, and service delivery elements. 

Pre-integrated software, open APIs, and reusable catalogue components stimulate fast, economical integration and product development.

Per Borgklint, Senior VP and Head of Business Unit Support Solutions, Ericsson said: "By fusing together two mature and market-leading product areas,our widely-deployed real-time service enablement platform and our catalogue-driven OSS/BSS management functions, into the Service Agility solution, our customers can achieve the speed and flexibility needed to differentiate in their marketplace, thus increasing profitability and meeting consumer demand.

“Our comprehensive solution includes all system components needed to improve the experience and ultimately the relationship with every involved party, from partners to end consumers, quickly and efficiently using digital self-serve channels for each and every offering, no matter how it is sourced or delivered."

Ericsson also employs more than 16,000 consultants and systems integrators who can offer Service Agility customers step-by-step advice on how best to integrate Ericsson's OSS/BSS and Service Enablement products. These professionals are highly experienced, as they deliver more than 1,500 projects each year for customers around the world.

Ericsson will be at MWC in Hall 2, Stand 2S60.

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