Intelligent Energy announces Brookstone as US launch partner for Upp portable energy device

The Upp hydrogen-based fuel cell platform provides at least one week of charge to smartphones and will be distributed in the USA through Brookstone 250 stores

Intelligent Energy announces Brookstone as US launch partner for Upp portable energy device

Intelligent Energy, the global power technology company, today (7 January 2014) announced that it is partnering with the US retailer and product development company, Brookstone to launch the Upp personal energy device at this year’s CES.

Based on Intelligent Energy’s fuel cell technology, Upp represents a new category of device able to power USB compatible portable electronic devices, such as smart phones, feature phones, eReaders, tablets, portable gaming consoles, as well as digital cameras, providing consumers with the energy freedom to keep connected and powered up.

Based on a single fuel cartridge, Upp delivers at least one week of charge even to the most demanding, power-hungry smartphones. Upp also comes with an app, which provides users with fuel prediction capability, shows the nearest fuel cartridge exchange locations and personal usage statistics, FAQs and overall customer support. The app can be downloaded from the Apple App Store (iOS 5 and higher) or from Google play for Android devices (Android 4.0 Ice Cream Sandwich and higher).

The strategic alliance with Brookstone follows many months of successful consumer trials in some of the most demanding regions in Africa leading to the launch of Upp at the AfricaCom exhibition in Cape Town in November 2013. The companies will work together to distribute Upp within the United States. Upp will be available via Brookstone in early 2014 and will retail for $199.

Steven Schwartz, VP of merchandising & product development at Brookstone, noted: “Upp provides consumers with portable energy wherever and whenever they need it and we are really excited to bring such an innovative product to the US market. We see Upp as a real game-changer to meet the needs of a growing user base of power hungry, portable electronic devices.”

Amar Samra, managing director of consumer electronics, Intelligent Energy commented on the alliance: “We have selected Brookstone as our US launch partner for Upp based on their wealth of experience across a multichannel audience and their knowledge of the US lifestyle market. It’s great to be working with a partner that is as committed to innovation as we are.”

Brookstone is a nationwide specialty retailer in the US offering an assortment of consumer products that are functional in purpose, distinctive in both quality and design. Upp will be included in Brookstone’s showcase of new products at CES at the Las Vegas Convention Center, South Hall 4 booth number 36605.

See also: Intelligent Energy launches Upp portable power unit for connected devices

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