US mobile operator AT&T announced two major initiatives this week (6 January 2014) to lead innovation in the connected car market – a first-of-its-kind connected car centre in Atlanta, called the AT&T Drive Studio, and a modular, global automotive platform called AT&T Drive.
The operator is seeking to capitalise on the fact that 4G LTE networks are reaching more and more people in the US and on the fact that virtually every automobile manufacturer is working toward a connected car that takes advantage of next-generation data speeds, from voice-controlled apps and infotainment to advanced diagnostics.
Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities and more. The AT&T Drive Studio integrates AT&T solutions across multiple companies, and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
“We're making a significant commitment to lead the future of the connected car with the launch of the AT&T Drive Studio and our AT&T Drive platform,” said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. “Our goal is to be the best carrier for connected car innovation in the world.”
AT&T Drive Studio
AT&T is the first carrier to open a dedicated facility for connected car innovation and research. It is located just blocks away from AT&T's newest Foundry innovation centre in Atlanta, the AT&T Drive Studio is a working lab where AT&T tests and develops technologies to enhance the driving experience, by improving safety, convenience and entertainment.
The Atlanta Foundry, AT&T's fourth such space, is dedicated to new wireless services, like the connected home, car and other consumer electronics. Ideas started in these innovation centres will be integrated into AT&T Drive within the Drive Studio in Atlanta.
“The sky's the limit in the Drive Studio,” said Chris Penrose, senior vice president, emerging devices, AT&T Mobility. “We're going to work here with automakers to build innovative new solutions to make the in-car experience better for the driver and passengers, all doing so safely, with a focus on minimizing driver distraction. We're also going to use this facility to extend our relationship with the developer community and drive new applications and services focused specifically on the car and their end users.”
AT&T Drive Studio showcases end-to-end solutions that AT&T and its contributors can provide automotive manufacturers around the world. Significant ecosystem players are committed to the Drive Studio and will work alongside AT&T, including Accenture, Amdocs, Clear Channel's iHeart Radio, Ericsson, Jasper Wireless, Synchronoss and VoiceBox.
AT&T Drive platform
AT&T Drive is the company's connected car platform – a modular, global solution that allows automakers to pick and choose what services and capabilities are important to them in order to differentiate their solutions in the marketplace.
From connectivity and billing solutions to data analytics and infotainment, AT&T Drive will allow auto makers and developers to develop their own innovative and customized connected car solutions, now and in the future.
The platform allows AT&T to work with companies to bring new connected vehicle services to market quickly including:
- Global SIM and global provisioning
- Unique global billing dolutions
- Safety, security, and diagnostics solutions
- Voice enablement/safe driving solutions
- Service delivery
- Secure firmware updates
- Application sore capabilities
- Policy management solutions
AT&T Drive allows automakers the ability to utilize or build their own services and join them with services from AT&T Drive, which helps create unique solutions for their end users.
AT&T Drive includes the leaders in the connected car ecosystem, including:
- Ericsson - Global application delivery framework
- VoiceBox - Natural language to vehicles
- Synchronoss - Cloud platform solution that enables seamless network activation
- Accenture - Connected vehicle services and solutions, including telematics and big data analytics
- Amdocs – Customised billing solutions
- Jasper Wireless – Cloud-based global connected device platform.