The Swedish city of Malmö has installed BLIP Systems wireless technology to help it monitor and control traffic flows. The city is experiencing relatively large delays for bus and car traffic near the popular marina in Malmö due to increased pedestrian and cycle flow.
To help ease traffic, the city is installing new traffic signalling and wants to study the impact before, during and after installation. With the help of BLIP Systems´ Swedish partner Peek Traffic, the city has placed combined Bluetooth and Wi-Fi sensors to help measure the effects, fine-tune signalling, and plan ahead.
With traffic data collected from BlipTrack, as the solution is called, the municipality is able to evaluate the potential of the road network, fine-tune signalling and predict how planned roadwork will affect traffic flow. The city also wishes to provide road users with a variety of traffic information, such as increased travel times and alternative routes, at queue and at road works.
“The solution looks very promising, stable, and is providing us with the data we want. The future will give us a much better overview on how we can utilize data in the best possible way,” said Johan Irvenå, traffic analyst at Malmö Municipality.
“We have worked with many different systems to collect traffic data. For the purpose of measuring travel time, it is our experience that BlipTrack is a precise and viable solution to support the need for our clients. The system is very easy to install and requires almost no maintenance, reducing costs significantly compared to conventional technologies”, saids Peyman Tavakoli, business area manager for Peek Traffic Sweden.
Beside the project in Malmö, Peek has also placed BlipTrack sensors in the city of Stockholm, to show the effect of traffic flow and accessibility before, during and after a large rebuilding project.
The BlipTrack solution
The Bluetooth solution that the Malmö has adopted works by placing small BlipTrack sensors in road networks. By anonymously tracking Bluetooth and Wi-Fi devices, such as mobile phones, tablets and hands-free installations in cars, it is possible to measure travel time and calculate average speed.
The ability to obtain traffic flow data in real time offers road authorities the ability to proactively manage the road network to minimise delays and congestion. This leads not only to significant economic benefits through reduced journey times and fuel consumption, but also reduced CO2 emissions and improved air quality.