More urgency needed with small cell deployments says Amdocs

Amdocs argues that the complexity of backhaul options, site selection, roll out and operations are too much for conventional service provider deployment approaches; more automation and smarter process management tools urgently needed

More urgency needed with small cell deployments says Amdocs

Amdocs, the provider of customer experience systems and services, today (23 October 2013) addressed how service providers can best manage the expected massive growth in small cells needed to keep pace with mobile data demand especially in urban areas.

In a new White Paper published today, the company has spelled out five key elements for successful small cell deployment that overcome the obstacles to good ROI such as poor site selection and the high hidden costs that can make up 30% - 50% of rollout and operational expenditure.

With mobile data traffic continuing to grow exponentially, service providers worldwide need to increase network capacity and performance to remain competitive. The introduction of large numbers of public access small cells will be an essential strategy to achieve this. Analysts forecast there will be more public access small cells by 2017 than all of today’s base stations worldwide.

Phil Bull, product marketing manager at Amdocs said: “The practical implications of such widespread and rapid change in network construction significantly impacts the processes and tools that service providers use.

“With up to ten times the number of cell sites serving dense urban areas covered by a single base station today, the rate of small cell rollout will need to be up to 50 times faster than traditional macro cell deployments.

“Site location is key too, but getting comprehensive, accurate insights can be challenging without the right tools and there’s a risk of too many sites being selected based on ‘best guesses’ of where traffic hotspots might be.

“New deployment practices will need to speed up, de-skill and up-scale compared to today. New software tools have an important role to play in achieving that. The benefits are not just to be found in direct savings from staff costs alone, but the long term rewards of designing and building a network fit for purpose by making the right choices, first time, every time,” added Bull.

The five key elements recommended by Amdocs include:

  • Experience hotspot identification
  • Automated high level design feasibility
  • Catalogue driven roll out process
  • Dynamic project and process management
  • Guided task management for field operations

Phil Bull presented these five key elements at Broadband World Forum on 23 October at RAI Exhibition and Convention Centre in Amsterdam, with the White Paper available online.

The event is also one of the first opportunities to hear how Amdocs will be applying its recent acquisition of Actix into its solutions for helping communication service providers simplify and accelerate small cell deployment.

Written by Wireless magazine
Wireless magazine

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