UK mobile operator EE has modified one of Worthy Farm’s very own eco-friendly New Holland tractors with the latest in superfast mobile technology to create the world’s ‘slowest fastest’ 4G hotspot.
The bespoke 4G tractor has been created to showcase the innovative ways in which EE is bringing 4G to UK smartphone users and will offer Glastonbury goers a chance to try 4G for themselves for free as part of EE’s partnership with the Festival.
EE, the official communications and technology partner of Glastonbury, is installing a 4G network on site – making the 2013 event the first ever 4G-enabled festival in the UK – and it is this technology which will power the slow-moving vehicle’s super-speedy Wi-Fi.
The tractor, which is put to work on the festival organiser Michael Eavis’ Worthy Farm year round, is part of a fleet of farm vehicles that roam the site throughout the Festival to help to keep things running smoothly. The tractor is powered using eco-friendly bio-diesel fuel in keeping with the Festival’s green ethos and can be recognised over the weekend by its bright aqua and yellow coloured livery.
Inside the tractor’s cab, EE has installed specialist network equipment which provides a mobile Wi-Fi hotspot for those up to 10m behind the vehicle.
Smartphone users at Glastonbury will be offered the chance to logon and try the free 4G Wi-Fi for themselves, allowing them to Tweet, Facebook, browse the web or check out the latest festival news at superfast speeds, regardless of which mobile network they are with. Over the festival weekend @EE will be tweeting the tractor’s location so revellers can seek it out.
Spencer McHugh, brand director at EE commented: ‘We couldn’t be more excited about this year’s Glastonbury where we will be installing the first ever superfast 4G network at a UK festival to help those on site stay connected.
‘Our 4G Tractor demonstrates the innovative approach we’re taking to bring the fastest mobile internet speeds to the UK in a uniquely Glastonbury way and uses similar technology to our fleet of 4G cabs trialled earlier this year. We hope festival goers enjoy logging on to the EE-pimped eco-tractor if they see it over the weekend.’
EE is the only UK operator to offer 4G services at the moment after the telecommunications regulator Ofcom allowed it to refarm some of its 1800MHz spectrum holdings for LTE last year. Rivals Vodafone, O2 and Three will begin offering 4G services later this year, following the auction of 800MHz and 2.6GHz spectrum at the start of 2013.