CCW 2103: Sepura unveils new branding and appoints strategic partner in USA

Sepura rebrands after acquisition of 3T Communications in 2012; SafeMobile LLC is appointed newest channel and applications programme partner in North America, as well as becoming a centre of competence for support

CCW 2103: Sepura unveils new branding and appoints strategic partner in USA

TETRA equipment manufacturer Sepura unveiled a new look at Critical Communications World 2013 in Paris. The company said the rebranding (pictured) reflects the expansion of Sepura’s activities and products to deliver a complete solution for its customers following the acquisition of TETRA infrastructure manufacturer 3T Communications in 2012.

The company said that combining 3T Communications infrastructure and Sepura’s terminals played a key role in securing contracts with a range of organisations such as Audi, Malaysian Airports and CERN in Geneva.

To consolidate its assimilation into the Sepura family, 3T Communications AG will become Sepura Systems GmbH. Sepura’s new look reflects the integration of the two companies and marks the organisation’s transition from the design and manufacture of TETRA digital radios to provider of full end-to-end critical communications solutions.

Gordon Watling, CEO, Sepura, said: ‘Through the acquisition of 3T Communications, we have significantly strengthened our competitive position, whilst underlining our drive to further enhance shareholder value. It’s therefore appropriate that our branding should reflect the integration of the two business strands, and Sepura’s transition to a ‘one-stop shop’ that addresses all of our customers’ critical communication needs.’

Sepura appoints strategic partner in the US

Sepura also announced that it has appointed SafeMobile LLC not only as its newest channel partner in North America, but also both a Sepura applications programme partner and one of Sepura’s centres of competence for support in the United States of America.

Sepura’s channel partner model, with over 110 channel partners currently servicing more than 100 countries, includes regional centres of competence which enhance Sepura’s overall regional support network by offering all of its partners and customers access to specialist knowledge and training. 

Sepura said that SafeMobile has already demonstrated its commitment to delivering outstanding support to its existing customer base, and is ideally positioned to apply its local expertise to the emerging TETRA market in North America.

Stuart Will, business bevelopment banager for North America, said: ‘SafeMobile, through its wider parent American International Radio, already has extensive experience of TETRA deployments. They are also an established applications developer, with many market leading applications which can be ported across to TETRA, creating a ready-made eco-system of value-added services for TETRA users in the US. 

‘This makes them an excellent partner for Sepura, allowing end-users to make best use of our leading edge range of terminals and get the most out of any TETRA deployment.’

Vanda Toner, VP business development for SafeMobile, commented: ‘We are delighted to be working with Sepura to develop such an exciting TETRA market as the US, and that they have agreed to work with us to offer such a strong support capability locally. Given both our companies’ experience of successful TETRA deployments, this gives users a unique end-to-end capability right here in the US.’

Sepura appoints Steve Cragg as president for North America

Sepura has chosen Steve Cragg to be president of its North American operations. With over 20 years of industry experience, Cragg joins Sepura from Tait Communications, where for the last five years he held the role of President of the Americas region. 

Prior to this, Cragg headed up the Africa, Middle East and Latin America markets for Tait.  He was instrumental in guiding the transformation of Tait into an industry leader in the provision of radio solutions to the public safety and utilities sectors.

Written by Wireless magazine
Wireless magazine

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