Telecom New Zealand and Ruckus turn phone booths into Wi-Fi Hotspots

Mobile operator to deploy 3,000 Wi-Fi hotspots to attract new customers, give existing customers more choice, expand wireless service footprint and offload data from its cellular network

Telecom New Zealand and Ruckus turn phone booths into Wi-Fi Hotspots

Ruckus Wireless has been selected by Telecom NZ (Telecom), the national communications service supplier in New Zealand, to transform conventional payphones into ultra fast, outdoor Wi-Fi hotspots in locations across the country.

Telecom’s initial pilot project, completed in less than 12 weeks, outfitted phone booths in holiday locations over this past Christmas in December 2012 with Ruckus ZoneFlex 7762 outdoor dual-band 802.11n access points (APs) to provide the public with free high-speed Wi-Fi access. Telecom is now expanding its solution to more of the 3,000 telephone booths it operates across the country.

Each ZoneFlex 7762 AP integrates an adaptive antenna array based on Ruckus BeamFlex technology to deliver client devices much stronger Wi-Fi signals that can automatically adapt to obstacles and interference to increase wireless reliability and performance.

Central management of the Ruckus access points is provided through the Ruckus SmartCell Gateway (SCG) 200, a massively scalable and versatile wireless LAN (WLAN) platform.

‘One of the biggest challenges that carriers often have has nothing to do with technology but everything to do with securing locations where the equipment can be deployed with power and backhaul,’ said Selina Lo, president and CEO of Ruckus Wireless.

‘This is an extremely innovative and creative use of existing telecom assets that adds real value for both the subscriber and the carrier. Telecom New Zealand joins a class of other telecom leaders, such as PCCW in Hong Kong and Oi in Brazil, who are embarking on similar projects to retrofit phone booths with Wi-Fi,’ concluded Lo.

 

Written by Wireless magazine
Wireless magazine

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