Business productivity handicapped by poor mobile coverage, capacity and services

A YouGov survey for SpiderCloud Wireless of IT decision makers in USA, Germany, Spain and Britain finds businesses willing to change operator to find solution

Business productivity handicapped by poor mobile coverage, capacity and services

SpiderCloud Wireless, a provider of scalable small cell enterprise radio access network (E-RAN) systems sold to mobile operators, has announced the additional findings of an international survey of IT decision makers in the US, Germany, Spain and Britain. 

Conducted by market research firm YouGov, the survey reveals the extent to which businesses are suffering from poor in-building mobile coverage and capacity and the willingness to move to a new mobile operator that can solve this problem and deliver additional managed mobility services to the enterprise.

Indoor coverage and capacity issues

A large percentage of the IT decision makers surveyed said that their business has had indoor mobile coverage and/or capacity problems with their mobile operators. Businesses in the US were found to be the most likely to have this issue, with as many as 61% of IT decision makers from businesses with 250+ employees saying their business has had this issue. 

Among the countries surveyed in Europe, 50% of IT decision makers from large business in Germany report having this issue, compared to just over two fifths in Spain (43%) and almost two fifths in Britain (39%).

Of the IT decision makers surveyed whose businesses have experienced the indoor problem, the majority in Germany (61%), Spain (68%) and US (73%) reported that they had taken steps in the past to address the issue by contacting their mobile operator. 

Mobile operators unable to help

However, in many cases, the IT decision makers said their businesses had found the mobile operator unable to help, potentially leaving them with the stark choice of doing nothing or using their capex budgets to invest in their own in-building wireless solution.

‘Business productivity is significantly impacted by poor in-building mobile coverage and capacity,’ said Ronny Haraldsvik, CMO, SpiderCloud Wireless. ‘IT directors want a stronger relationship with their communications partner. Fixing the mobility problem inside opens up a real opportunity for mobile operators to win and keep enterprise customers if they can provide real enterprise mobility solutions, beginning with the basics of coverage and capacity.’

Managed mobility services opportunity

The survey also examined the demand for managed mobility services in the enterprise. When asked about enterprise mobility services delivered by their mobile operator such as mobile device management (MDM) and Wi-Fi-as-a-Service, IT decision makers expressed an interest in operator-hosted services. 

While in Britain, 47% of decision makers surveyed said they would be interested in mobile device management as an operator service, this leaps to 78% and 77% for Germany and Spain and a massive 89% in the US. Meanwhile, 40% of British IT managers surveyed would be interested in operator-hosted Wi-Fi-as-a-Service, compared with 78%, 81% and 89% for Germany, Spain and the US respectively.

‘Businesses want to see added value from their service provider,’ said Art King, Director of Enterprise Services and Technologies, SpiderCloud Wireless. ‘Just as IT decision makers first look to their operator to fix the immediate problem of poor indoor coverage and capacity, so they are looking at how to avoid having to take on themselves the capital and operating expenses of building and running their own indoor wireless network. 

‘Enterprises are therefore turning to the operator to deliver additional services which can take even more capex out of their mobility costs. With potential savings of up to 35% a year from adopting operator-delivered managed and hosted services, it should be no surprise that nearly nine out of ten IT decision makers in the US are interested.’

Market value for managed mobility services

A research study by Exact Ventures undertaken in February 2013 valued the emerging market opportunity for mobile operators in providing mobility services for enterprise customers at $100 billion.

Undertaken on behalf of SpiderCloud Wireless, the research found potential cost savings of $60 billion for enterprise customers of managed mobility services enabled by small cells systems – equivalent to an annual saving of 35% for businesses adopting such operator-delivered managed and hosted services. 

The market analysis ‘Enterprise Mobility Services: Market Opportunity for Mobile Service Providers’ by Exact Ventures is available by request for mobile network operators, media and analysts at www.spidercloud.com/eaventures

SpiderCloud indoor coverage solutions for businesses

Starting this summer, select mobile operators in the US and Europe now have the capability to deploy a scalable small cell system with reliable indoor 3G/4G and Wi-Fi coverage and capacity.

The same system can also deliver mobility services such as MDM, BYOD, Security, PBX and Cloud Integration – helping businesses reap all the benefits of mobility without the capex or headache. 

Scalable small cell systems for enterprise deployments by mobile operators

SpiderCloud says it is the first company to offer a true multi-access, multi-mode system with 3G, LTE/4G and dual-band Wi-Fi for reliable mobile services indoors for enterprise customers of any size, called an Enterprise Radio Access Network (E-RAN).

The E-RAN system consists of a services node (SCSN) that can control over 100 self-organizing and multi-access 3G, Wi-Fi and LTE/4G small cells that can be installed in just days using an enterprise-Ethernet local area network (LAN) as a managed service by a mobile operator’s network.

In addition to providing reliable coverage and capacity, the E-RAN with the services node includes an applications programming interface (API). The API inside the services node provides trusted connections to the radio nodes and a logical view into all devices on the E-RAN, to enable secure services to any mobile device on the network.

The YouGov survey

The YouGov surveys were conducted amongst middle managers and above with decision making responsibility in IT, from businesses with 250+ employees.

  • Britain: Total sample size was 151
  • USA: Total sample size was 150
  • Germany: Total sample size was 150
  • Spain: Total sample size was 150

Fieldwork was undertaken between 29 January – 25 February 2013. All surveys were conducted online.

Written by Wireless magazine
Wireless magazine

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