Amdocs, the provider of customer experience systems and services, today (16 April 2013) introduced the Amdocs Wi-Fi Experience Solution at the Policy Control and Data Pricing event in Berlin, Germany.
The offering is a pre-integrated Wi-Fi control and monetisation solution that enables mobile and fixed broadband service providers to accelerate the introduction of innovative Wi-Fi services.
The Amdocs Wi-Fi Experience Solution allows service providers to extend existing data services with Wi-Fi. The solution features leading policy control and authentication capabilities for subscriber onboarding and service innovation, as well as a portal framework that integrates with the service provider’s existing customer service portal and payment systems for rapid service monetisation.
Leveraging Amdocs’ extensive network control solutions proven at tier-1 service providers, the Amdocs Wi-Fi Experience Solution:
- Enables a seamless access experience from 3G and 4G to Wi-Fi, with no need for the subscriber to re-authenticate
- Supports Wi-Fi roaming and Wi-Fi services as an extension of a 3G, 4G or fixed data service bundle, with flexible metering options based on time, volume, speed and quality of service (QoS)
- Allows monetisation of casual users of Wi-Fi services, such as a day pass, and the ability to associate multiple devices to a common Wi-Fi, mobile or fixed broadband data plan.
The Amdocs Wi-Fi Experience Solution consists of key Amdocs network control products pre-integrated as a single Wi-Fi system, including Amdocs Service Controller (AAA), Amdocs Policy Controller, Amdocs Subscriber Data Broker and a portal integration framework.
These products offer multi-network support and extensive interoperability with network elements such as gateways and deep packet inspection devices, enabling ease of deployment in mixed vendor heterogeneous network (HetNet) environments.
According to a global service provider survey on Wi-Fi deployment trends announced in January, service differentiation is now viewed as the top driver for Wi-Fi – ahead of Wi-Fi data offloading. The survey, conducted for Amdocs by Analysys Mason, found that the majority of service providers cited service differentiation as the #1 driver for their Wi-Fi strategies.
‘We expect handset Wi-Fi usage to grow to more than 60% of overall mobile phone traffic in the next few years, while tablet Wi-Fi usage will remain constant at more than 80% of traffic,’ said Chris Nicoll, principal analyst at Analysys Mason.
‘Service providers must capitalise on Wi-Fi’s popularity and are now attaching increased significance to Wi-Fi as a service differentiator, using it to deliver incremental value to their customers and to open the door to new monetisation opportunities,’ said Nicoll.
Rebecca Prudhomme, Amdocs vice president for product and solutions marketing, said: ‘Service providers are seeking ways to easily integrate Wi-Fi into their offerings, such as providing a shared data quota across multiple devices and networks. Unlike standalone Wi-Fi solutions, the Amdocs Wi-Fi Experience Solution offers a common data subscription management approach across 3G/4G/fixed and Wi-Fi, and ties into existing payment systems for service monetisation.