Indian mobile operator Bharti Airtel has deployed Ericsson's Mobile Broadband Charging solution and has completely modernized it's Pre-paid/ IN solution for the company's subscribers, across 23 circles in India.
The solution will allow Bharti Airtel to enhance the prepaid customer experience by offering a wider and attractive range of prepaid services, flexible bundling and real time control of chargeable services.
As a part of the deal, Ericsson's multi service Mobile Broadband Charging (MBC) suite will allow prepaid customers to have personalised profile based data charging plans. Prepaid customers will be able to customise their data plans across mobility, fixed line and broadband by cross bundling across multiple domains - 2G, 3G, 4G/LTE & Wi-Fi. It will also offer flexible multi service charging in geographical redundant mode to the world's largest prepaid base.
Jagbir Singh, CTO and director - Network Services Group atBharti Airtel, said: ‘With the ever changing customer demands, prepaid customers also demand flexibility in service packages. Bharti Airtel has the world's largest prepaid base, therefore it was imperative to deploy a solution that supports us in meeting the requirements of our prepaid customers.
‘Ericsson's MBC suite has the capability to control complex tariff plans and service bundles. The wide array of prepaid services, personalised data plans and real time charging experience will allow prepaid customers to control their mobile usage. Thereby allowing us to further enrich their lives.’
Fredrik Jejdling, Head of Region India, Ericsson, said: ‘Data consumption is far more complex than voice and this solution will help Bharti offer enhanced data services to increase flexibility, control and enrich their customer experience.’
Ericsson's recent Consumer Lab study on India's Generation Z indicated transparent billing and charging as the key requirements from their service providers.
Bharti Airtel is the first operator to implement Geographical Redundancy at such a large scale. The Ericsson Mobile Broadband Charging (MBC) solution keeps the subscriber in focus while collecting, deriving and analyzing metrics from various network elements, application servers, and end-user devices.
Ericsson has been a strategic partner of Bharti Airtel Since 1995.