MWC 2013: Telit 2012 expansion into M2M value added services yields strong early results

Telit Wireless Solution’s flagship m2mAIR M2M service signs up over 80 customers in less than nine months

MWC 2013: Telit 2012 expansion into M2M value added services yields strong early results

Telit Wireless Solutions, a global provider of machine-to-machine (M2M) solution, products and services, announced a summary of performance data for its new m2mAIR business unit at Mobile World Congress 2013.

The company established the business unit in mid-2011, focusing solely on the development and commercialization of M2M value added services including connectivity.

In February 2012, the company announced a global strategic partnership with Telefonica, a world leader in telecommunications, to offer premium value-added services, customer support, module innovation and global connectivity.

Telit released then its first m2mAIR VAS offering based on Telefonica’s global M2M solutions and a self-developed, innovative, embedded module technologies and compatible cloud and backend services.

Since m2mAIR’s first offering launch, over 300 customers joined its pilot program. The company reported the signing of over 80 commercial contracts after only nine months of pilots and sales.

The 2012 edition of IMS research‘s study on the M2M industry places Telit second in that market for worldwide module sales in 2011. Since m2mAIR targets primarily small and mid-size accounts, usually served through indirect channel, Telit sees huge growth potential for m2mAIR to realize under these conditions.

‘We are delighted by the take up of m2mAIR – which is ahead of our expectations,’ said Oozi Cats, Telit chief executive. ‘In the Internet of things, machine to machine value added services and connectivity is now being rolled out at pace. With our relationship with Telefonica and established distribution channels, we have a strategic advantage in this fast growing market – as indicated by the rapid take up by customers around the world.’

He added: ‘Our position in this market was further strengthened by the acquisition earlier this year of US-based CrossBridge Solutions, a veteran provider of M2M focused value-added services and connectivity, which will provide Telit access to US-based value added service and connectivity customers, as well as an opportunity to expand its m2mAir offering into the US.’

Written by Wireless magazine
Wireless magazine

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