ADVA Optical Networking will be demonstrating its new Cachejack technology at Mobile World Congress. Cachejack is designed to improve mobile user experience and enable location-based services (LBS) through an application-aware radio access network (RAN).
It will also optimise resource utilisation by transporting content directly from the backhaul network straight to the mobile subscriber.
Christoph Glingener, chief technology officer of ADVA Optical Networking, said: ‘We made a strategic investment last year in Saguna Networks and its technology for optimising content delivery in mobile backhaul infrastructures, and now we have rapidly integrated this capability into our successful FSP 150 product line.
‘We continue to see fierce growth in demand for high-quality, rich content over mobile networks worldwide,’ he continued, ‘and ADVA Optical Networking Cachejack enables mobile providers a compelling array of benefits as they seek to capitalise on this demand among their subscribers. Improving user experience, enabling new revenue-generating LBS and reducing transport costs are of prime value to today’s mobile operators.’
The ADVA Optical Networking solution loads popular content on integrated cache servers in cell site gateways or network interface devices (NID). That content is then delivered from a cache server, which is in closer proximity to the requesting user than the mobile core network.
The effect is slashed time to first byte, translating into an enhanced user experience as subscribers receive content more quickly. In addition, Cachejack enables monetized LBS offerings; for example, advertisements tailored to a user’s precise location can be delivered along with requested content. And Cachejack helps operators save bandwidth and money by optimizing mobile backhaul, according to a release by ADVA.
ADVA is located in Booth 7D34, Hall 7, during Mobile World Congress 2013 at Barcelona’s Fira Gran Via, 25-28 February 2013.