TWC 2012: APD announces next generation integrated communication control solution

CORTEX 7 integrated communication control solution provides a customisable user interface, tablet-style multi-touch capability, map functionality, tablet compatibility and ability to integrate social media

TWC 2012: APD announces next generation integrated communication control solution

APD Communications announced the latest version of its Integrated Communication Control Solution (ICCS), CORTEX 7, at TETRA World Congress, in Dubai last week.

APD, which provides mission-critical mobile information, resource location and control room solutions, said that the CORTEX 7 is packed with new features and functionality that consolidate its role as the control room’s central intelligence hub. The company believes it will transform the user experience in terms of efficiency and flexibility when communicating with and dispatching emergency resources.

‘CORTEX 7 is the result of a comprehensive engagement programme with our global customers, where we wanted to understand how we could enhance our market-leading control room communications solution further,’ said Jonathan Hamill, APD’s sales and marketing director. ‘APD has an excellent tradition in listening to our customers and responding to their requirements and their input is vital in helping us develop many first-to-market features.’
Among the new features in CORTEX 7 are:

• User Interface customisation – The enhanced user interface can be tailored and adapted for operator-specific tasks, giving the user a real-time, at-a-glance view of everything they need to make timely, informed decisions.
• Multi-Touch capability – The touch screen has been updated to include the kind of ‘gesture’ functionality such as ‘pinch to zoom’ found on tablet devices.
• ‘Map-centric’ functionality – CORTEX 7 will also integrate with APD’s ARTEMIS portfolio of location solutions, allowing operators increased interaction (including geofencing capability) with resources directly from the map.
• Tablet compatibility – Following the success of CORTEXremote in the field, CORTEX 7 will have full support for tablet devices for a truly portable solution.
• Social Media integration – Operators will have access to multiple sources of information, including live news feeds and instantaneous social media updates, helping optimise decision-making in the control room.

Social media is becoming an increasingly important tool for the emergency services, with many services using Twitter especially to communicate with communities and to give control room operators trend information on critical incidents. At the British APCO conference in April, Greater Manchester Police, the London Fire Brigade, the Metropolitan Police and West Midlands Police all spoke about why social media is a crucial tool for intelligence gathering.

‘In an emergency services control room every second can have far-reaching consequences, which is why CORTEX 7 benefits from having so many time-saving enhancements,’ said Simon Read, Head of Product Management. ‘From the at-a-glance, multi-touch interface to the portability and live media integration, never before has so much intelligence been available at operators’ fingertips.’

In addition to CORTEX 7, APD also showcased its other mission critical solutions, including the ASPIRE Customer Relationship Management (CRM) solution and the Mobile ID solution, along with the recently launched ARTEMIS resource and information management portfolio. Another product on display was the Omniguard lone worker protection system and Steria’s STORM CAD solution.

Written by Wireless magazine
Wireless magazine

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