ZTE Corporation, the Chinese telecommunications equipment and network solutions provider, announced this week (25 April 2012) that its operating revenue for the quarter ending 31 March 2012 was £1.8bn, an increase of 29.4% over the same period last year. Net profit was £14.2m, an increase of 23.8% over the same period last year.
ZTE’s revenue generated by carrier networks rose by 13.6% compared to the same period the previous year, thanks to an increase in revenue from sales of optical and data communications products. Terminal product revenues were up 27.3% compared to the same period last year, driven primarily by sales of 3G handsets. The company saw a large increase in sales of services and fixed terminals during the quarter.
During the reporting period, investments made by mobile carriers primarily focused on construction and optimisation of mobile broadband and wireline broadband networks. This was a result of more in-depth 3G network deployments and the commercial deployments of 4G.
In China, the company focused on further penetration of the broadband market, increasing transmission speeds and deploying mobile Internet.
Globally, ZTE reported relatively fast growth in operating revenue from international markets. This was a result of sustained growth in the global telecommunications market and product cooperation efforts with mainstream global carriers.
In addition to its focus on competitively priced smartphones (approximately US$158), the company said it would continue to emphasise its competitive mid-to-high end terminals, including the U970 model and upgraded models such as the U880D/U880E. ZTE will look to expand sales of these products in the United States, Japan and Europe.
The company will also seek to maintain the growth of its other products such as telecommunications services and government enterprise solutions. The company sees these areas, together with its network solutions and terminal products, as important for growth moving forward.
In future, ZTE said it will continue to focus on opportunities in capacity expansion and upgrades of global wireless networks, national broadband strategies and developments in the smart terminal and ICT sector. The company will build on its ongoing innovation initiatives with the goal of transforming into a solutions-based business.