Nokia to push into NFC products in 2010

Handset manufacturer to launch NFC-enabled devices this year

Nokia to push into NFC products in 2010
Nokia is planning a major push into the Near Field Communications (NFC) market with the launch of a range of NFC-enabled devices.

The portfolio of handsets will cover both the high and low end of the consumer market, ranging from basic, entry-level handsets to smartphones.

Some of the devices will be Sim-enabled, while others will run on the updated Symbian 3 platform.

The move sees Nokia step up its drive into the NFC sector, which has so far launched three such devices in the UK.

Nokia Industry Collaborations VP Mark Selby said: 'Nokia is anticipating multiple NFC-enabled devices, which won't all be at the high end of the market. Our plan is to see NFC in lots of devices, not just smartphones.'

Selby declined to say when or how many NFC devices Nokia plans to launch, but said he anticipated that UK consumers will be widely using NFC devices by 2012.

One source close to Nokia said: 'In Q3 and Q4 of next year, we will see Nokia going into NFC in a big way. They will be bringing forward a lot of phones with embedded NFC.'

NFC global trials, including the O2 NFC trial in 2008, had proved that 'it is no longer about whether consumers want NFC but when consumers will get it'.

Selby said NFC transactions are expected to be for small items such as a coffee or sandwiches. He pointed to the cheaper cost of buying a ticket with an Oyster card as an example of how consumers will save by using NFC.
Written by Wireless magazine
Wireless magazine

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