MWC 2012: American Roamer rebrands as Mosaik Solutions to reflect its global reach

Interview: Mosaik’s Senior VP, Strategic Accounts, Ray Westbrook explains the name change and highlights the company’s rapidly expanding wireless coverage maps and analytic tools

MWC 2012: American Roamer rebrands as Mosaik Solutions to reflect its global reach

American Roamer unveiled a new company name at Mobile World Congress rebranding itself as Mosaik Solutions. The new name reflects the fact that the company’s wireless coverage catalogue has moved well beyond its North American origins to cover large sections of the globe. 

To those unfamiliar with the company, Mosaik Solutions maintains the largest mobile network coverage catalogue in the world, including all common mobile technologies. The global coverage catalogue is evaluated and updated each quarter. Users can click on AT&T’s coverage map in the US, for example, and see the extent of its 2G, 3G and evolving 4G coverage. 

Ray Westbrook, Senior VP, strategic accounts at Mosaik tells Wireless: ‘We’d already expanded well beyond North America and we have got worldwide solutions, so Mosaik is a perfect name. We can tile in information geospatially providing high to low levels of details on our coverage maps.’

Coverage maps for all kinds of telecoms
He adds that Mosaik is capable of doing much more than just wireless. ‘We can track and geospatially show all kinds of telecoms: wireline, cable, broadcast TV, emergency service networks, you name it, we can do it. Our research department tracks all mobile technologies specifically: there are 11 of them, and we have nearly 1,400 coverage patterns in our data base, which makes us the largest mobile coverage catalogue in the world.’

Mosaik Solutions also provides telecommunications coverage patterns, wireless spectrum depth, network configurations, and licensing data. The company’s geospatial, analytical, creative and web solutions are tailored to meet each client’s needs. The company says supplying accurate and up to date coverage maps helps clients acquire and retain customers, make sound business decisions and execute decisions with a solid information base.
For example, Mosaik supplies coverage maps to GM On-star, the in-vehicle telemetry system developed by General Motors, to show where the system will and won’t be able to transmit information from the vehicle. Another client is Amazon’s Kindle, where the company provides global 3G maps, so that users can see where they can download material when travelling.

Europa Technologies partnership
At MWC, Mosaik also announced an alliance with Europa Technologies, licensing the UK-based company to distribute its Global Coverage Analyzer (which tracks 2G, 3G and 4G mobile network coverage from over 800 operators in 225 countries) and CellMaps services (an interactive coverage mapping solution for websites). The move provides Mosaik with a new distribution channel.

Europa uses Mosaik Solutions’ coverage tiling application programming interface (Tiling API) to efficiently access the mobile coverage catalogue, which showcases global LTE, HSPA, EVDO, and WIMAX footprints. In addition, Mosaik has integrated Europa’s Global Insight vector data product into Mosaik’s global base map found in CellMaps, Global Coverage Analyzer and MapELEMENTS (which provides market intelligence on different segments of the wireless, cable and telecom ecosystem). 
B2B model
Mosaik follows a B2B model. Operators subscribe to its solutions. ‘We license the underlying map data and track the page loads; Google does the same thing when you are using a map – so it is a transaction model on a pay-per-use base,’ explains Westbrook.

The information on wireless coverage comes largely from Mosaik’s direct relationships with most of the mobile operators. ‘They send us their RF propagation files, so we know where the signal is getting contoured to. That saves us time and money and the operators get discounts on our products and solutions in return,’ says Westbrook.

Where RF propagation files are not available, Mosaik’s researchers use a wealth of different sources including coverage maps on company websites and marketing information and digitise it. ‘The catalogue reflects the source of the information and when we got it,’ says Westbrook.

Mosaik also provides information on Wi-Fi availability. ‘We can’t rack Wi-Fi access  points as they are popping up all the time,’ says Westbrook, ‘but we can convey to people that this particular area has Wi-Fi coverage available. In fact, you can drill right down and see the SSID of the Wi-Fi.’



Written by Wireless magazine
Wireless magazine

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